What is Technical SEO?
Technical SEO refers to the process of optimizing a website’s infrastructure to help search engines crawl, index, and render it more efficiently. It ensures that your site meets the technical requirements of modern search engines like Google, which is essential for improving organic rankings and user experience.
Crawlability & Indexability
Use a proper robots.txt file to guide search engine bots. Ensure your XML sitemap is accurate and submitted to Google Search Console. Avoid duplicate content with canonical tags.
Structured Data (Schema Markup)
Helps search engines understand your content. Enables rich snippets like FAQs, reviews, and events. Use Schema.org markup and test with Google’s Rich Results Test.
URL Structure
Keep URLs short, readable, and keyword-rich. Avoid dynamic parameters where possible. Use hyphens (-) instead of underscores (_).
Site Architecture
Create a logical hierarchy with internal linking. Limit click depth (important pages should be reachable within 3 clicks). Use breadcrumb navigation for better crawlability.
Duplicate Content
se canonical tags to indicate preferred pages. Avoid session IDs in URLs. Monitor and fix duplicate metadata.
Core Web Vitals
Largest Contentful Paint (LCP) – loading performance. First Input Delay (FID) – interactivity. Cumulative Layout Shift (CLS) – visual stability.
HTTPS Security
SSL certificates are a ranking factor. Redirect all HTTP URLs to HTTPS using 301 redirects.
Website Speed & Performance
Why it matters: Faster sites improve user experience and ranking potential. Tools: Google PageSpeed Insights, GTmetrix, Lighthouse.