Google Business Profile (GBP)
Claim and verify your Google Business Profile.
✅ Ensure business name, address, phone number (NAP) are accurate.
✅ Add business hours, website, services, and products.
✅ Upload high-quality photos of your business, staff, and services.
✅ Collect and respond to reviews regularly.
NAP Consistency
Use consistent Name, Address, and Phone Number across: Website Social media Local directories (Yelp, YellowPages, Bing Places, etc.) Citation sources (like Foursquare, Hotfrog, etc.)
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On-Page Local SEO
Include city or region in: Page titles Meta descriptions H1 tags and throughout content Image alt texts Embed a Google Map on the contact page. Use local schema markup (JSON-LD) for business details.
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Local Landing Pages
Create separate location pages if you serve multiple cities. Each page should have: Unique, location-specific content Reviews from customers in that area Local business hours and contact info
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Reviews and Ratings
Encourage satisfied customers to leave Google reviews. Respond to all reviews (positive and negative) professionally. Highlight positive reviews on your site (testimonials section).
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Local Link Building
Get listed in local business directories. Join local chambers of commerce or community websites. Get backlinks from local blogs, news outlets, and partner businesses.
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Track & Adjust
Monitor local rankings with tools like BrightLocal or Whitespark. Use Google Analytics and GBP Insights to see performance. Adjust keywords, listings, and content based on performance data.
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